Meet Danielle

Hi! I’m Danielle — baker, decorator, and the one-woman show behind Sweet Creek Cookies, based in Fall Creek, Wisconsin.

I’m also a full-time email marketer, mom of two, travel enthusiast, and firm believer that life’s sweetest moments are best celebrated with cookies (preferably the kind with royal icing). When I’m not piping tiny details or fine-tuning email subject lines, I’m cheering on my kids at their latest activity, planning our next family getaway, or watching the latest Netflix release.

Construction vehicle decorated cookies including dump trucks, excavators, and construction signs with numbers.

How It Started

In 2020, my sister asked me to help decorate cookies for my niece’s first birthday. I had never tried royal icing before, but I was instantly hooked. What started as a fun weekend project quickly became a creative outlet — and eventually, a business I love.

With no formal training and a whole lot of trial and error, I taught myself how to bake the perfect sugar cookie, decorate, and build a brand from scratch (with a lot of butter and sugar in between). Today, Sweet Creek Cookies is my side business, creative passion, and favorite way to connect with others.

Decorative cookies with a cow, pink roses, the number one, and the name 'Haddison' in pink icing.

What I Do

By day, I’m behind a desk analyzing campaigns. By night, I swap my laptop for a piping bag and lose myself in the details of each custom set.

Every cookie I create is custom-designed with your theme in mind — whether it’s a baby shower, birthday party, or corporate event. I’m detail-obsessed and love the creative challenge of making something that’s both beautiful and delicious.

Beyond baking, I’ve had the joy of teaching classes, mentoring new bakers, and sharing the tips I’ve picked up along the way. Helping others find their creative spark — whether for fun or as a business — is one of the most rewarding parts of this journey.

Cookies decorated with football and team logo, and a jersey with the text 'Old Abes 10', 'Old Abes 17', and a purple and white football design.

Fun Facts

Favorite cookie shape: Anything floral

Most-requested theme: Baby showers

Secret talent: Matching icing colors by eye

Favorite part of the job: Seeing someone light up when they open the box

Second favorite part: Taste testing, obviously

Icing + audiobooks = my ideal evening

Do I own too many cookie cutters? Absolutely

Decorated cookies with pink shell, blue bunny, and white oval with the name 'Emmy' in blue letters, adorned with seashell and starfish motifs, arranged on a wooden and white surface.
Decorated cookies with floral, tropical leaf, and text designs for Mother's Day, including messages like "hot mama," "miss to miss," and "blessed."
Decorative cookies themed around horse racing, featuring horses, a horseshoe, and the word 'Congrats' on a cloud-shaped cookie.